BUYERS UPDATES |
BUYERS UPDATES |
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AVOCADOS: Mexico's new-crop Flor Loca harvest has begun, but production is light on larger-size fruit. The shortage of large counts continues to keep the market firm and is also supporting higher California avocado prices.
Potatoes: YUKON BAKERS: We have transitioned to new-crop Washington/California Yukon Bakers, which are available at a higher price due to the seasonal changeover. ALL RUSSETS: The russet market continues to strengthen, with prices increasing on both Washington and Idaho supplies. New-crop russets are still a few weeks away, keeping the market firm as old-crop inventories tighten. KENNEBEC POTATOES: Kennebec potatoes remain in very short supply, with limited quantities available. New-crop harvests from Texas began this week; however, demand continues to exceed supply. Market conditions are expected to remain tight for the next 2–3 weeks before availability improves. Prices have increased as a result of the limited suppl
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Washington new crop begins in August.
Melon mixes are now available with the following combination: canary, santa claus, picaso, hami, honeydew, and golden honeydew. These combinations may change weekly depending on availability.
Asparagus prices continue to stary high due to a supply gap between growing regions in Mexico. Baja California is starting, but not enough production to full fill the demand. USA will fill the void, but prices maintain elevated.
All leafy items (romaine, romaine hearts, iceberg, and green leaf) continue to experience a supply gap. Production is limited, and pricing continues to maintain high. Broccolini is currently limited due to a temporary production gap in California. Recent weather has impacted growing conditions, leading to delays and uneven supply. As a result, availability is lower than usual, and prices are higher than normal. Cauliflower and broccoli continue to be limited and higher in price due to reduced production out of California, which is not enough to meet current demand. This has also impacted floret pricing, keeping it elevated. Limes 150-200ct- limited production out Mexico. New crop running small and large fruit limited. Price is up. Asparagus prices continue to stary high due to a supply gap between growing regions in Mexico. Baja California is starting, but not enough production to full fill the demand. USA will fill the void, but prices maintain elevated.
White corn pricing is currently high due to strong demand and limited supply, as yellow corn is still not available. This has increased pressure on the market. New yellow corn from California is expected to be available later this week. Pricing will remain high until the California production is in full swing. All leafy items (romaine, romaine hearts, iceberg, and green leaf) continue to experience a supply gap. Production is limited, and pricing continues to maintain high. We expect availability to improve as field conditions recover. This will also impact any processed item like 4-way salad, and shredded lettuce. Cauliflower prices are currently elevated as the Arizona–California desert season has finished, and production transitions to the Salinas Valley. This seasonal gap has tightened supply, causing demand to exceed availability and driving prices high. Round 2-layer tomatoes (4x4–5x6) remain limited in availability, with pricing continuing at elevated levels. Mexico is winding down, and there is currently no production out of California or Florida to offset the gap in supply.
All leafy items (romaine, romaine hearts, iceberg, and green leaf) are currently experiencing a supply gap due to recent rain. Production is limited, and pricing has increased as a result. We expect availability to improve as field conditions recover. Broccoli crowns are currently experiencing a supply gap due to recent rain in Salinas and Santa Maria. Production in Mexico and Yuma, Arizona has concluded, further tightening availability. Broccoli florets are up as well. Cauliflower is currently limited, with pricing elevated. The Arizona-California desert season has concluded, and growers have transitioned production to the Salinas Valley. At this time, volume is not sufficient to meet demand. Cauliflower floret price is up too. Green Bells-Supply is low due to recent weather issues in Florida and Mexico. We’re also between harvests and waiting for the Coachella crop to start. The demand exceeds the supply, which is driving prices up |
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July 2026
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